Packaging of TapiocaEditar Excluir
Innovative Tapioca packaging design.
Project contemplated by the Idea Prize, for valuing a product of national culture. This project contemplated any ethnographic study to design a packaging that could be used for transportation and so that the consumer could still use it to consume the product.
A strategy was also developed for the sale of tapioca in supermarkets, through its own packaging to make only 3 units, different from the large bags of 500g and 1kg in the supermarkets, this packaging better contemplates the wishes of some consumers who want to enjoy a good tapioca sporadically and without waste.
All Branding was also developed by 2: 1, which sought to recover characteristic and strong elements to value the new brand.
The project allowed a significant increase in sales, in the order of 80%, and helped to insert the small business into a new market: malls and supermarkets.
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