Tapioca WrappingEditar Excluir
Tapioca da Terra
Innovating Tapioca wrapping project.
This project was contemplated by the Idea Award for valuing a national culture product. This project contemplated the entire ethnographic study to come up with a wrapping that could be used for transportation, but also that the consumer could use to consume the product.
We also developed a tapioca supermarket sales strategy through its own packaging to make only three units. Unlike the big 500g and 1kg bags sold in the supermarket, this packaging meets the desires of some consumers who want to sporadically enjoy good tapioca, without wasting it.
The Branding was also developed by 2:1, which looked to rescue features and strong elements to bring up the new brand.
The project led to a significative increase in sales, of approximately 80%, and helped insert a small company in a new market: malls and supermarkets.
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